The Power of the Hispanic Media
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| The Emergence of the Hispanic Market
| Norsan Multimedia
| Events
Norsan Multimedia is proud to be the largest Hispanic Media Group in the Carolinas. We own and operate four Spanish language radio stations (representing 87% market share for Hispanic radio listening) and Mi Gente, a leading Hispanic weekly newspaper in Charlotte and surrounding areas.
Our platform is not limited to radio and print, we also have the most visited Spanish internet site in town Descubrecharlotte.com
Our radio and print presence is also strong in Columbia, SC. Norsan Multimedia has another four radio stations in Jacksonville, Fl broadcasting two different formats and one in Knoxville, TN. Our sister publication Hola Noticias based in Jacksonville, Fl, is proud to reach 90% of North Floridians.
Take advantage of this unique opportunity to reach Hispanics, the Carolinas fastest growing ethnic group and the largest minority segment in the USA!
Multiple research studies show:
Norsan Multimedias one-stop shop presents an opportunity to:
Demonstrate and sample your products and/or services and effectively target this largely untapped group.
Mexican National Soccer Game
On March 24th at Bank of America Stadium, the Mexican National Soccer Team comes to Charlotte for the first time ever MLS soccer game.
Be a part of this historic event by marketing your company through the media resources of Norsan Multimedia.
Call us for details on how you can reach a great audience of over 50,000 people.
| About Us
The Emergence of the Hispanic Market in the Southeast.
Take advantage of this unique opportunity to reach Hispanics, the Carolinas’ fastest growing ethnic group and the largest minority segment in the USA!
Norsan Multimedia’s ‘One-Stop Hispanic Connection’ presents an opportunity to:
The Hispanic population in the United States has grown at a rate almost 7 times faster than the non-ethnic population. In 2006 there were over 44 Million U.S. Hispanics living in over 11 Million Households.
The Census projects that Hispanics have accounted for over 44% of total population growth in the nineties and over 50% of total growth since 2000 with those projections only gaining momentum in decades to come.
Due to higher birth rates and a younger population in the Year 2000 over one out of every 5 babies born in the U.S. was Hispanic! In 5 years Hispanics will represent almost 1 out of every 4 new births! Source: 2006 US Census Data.
North Carolinas growing Hispanic population contribute more than $9 billion each year to the states economy, a figure that could double by 2010
• With over 600,000 Latinos, North Carolinas Hispanics
accounts for 7% of the states total population.
• North Carolinas Hispanic market has reached critical mass
and is an extremely fast-growing market, with significant, above-average growth in both buying power and population.
Spending Power:
The states Hispanic buying power grew 1,042 percent to $9.6 billion from 1990-2006, nearly four times greater than the 277 percent increase in Hispanic buying power nationwide. This increase makes North Carolina the 15th-largest Hispanic market in the country.
• Hispanic Economic Impact on Metropolitan Areas in N.C*
Charlotte $ 2.0 billion
Raleigh $1.2 billion
Durham $780 million
Greenboro $632 million
Winston-Salem $583 million
Source: N.C Institute of Minority Economic Development 2007
* UNC Frank Hawkins Kenan Institute of Private Enterprise 2006
RADIO
AM | FM Stations
NEWSPAPER
Mi Gente Newspaper | Hola Noticias
MOBILE TEXT
Texting Promotions
INTERNET
DescubreCharlotte.com
EVENTS
Corporate & Social events
OUT OF HOME ADVERTISING
Billboards Trucks, Hummers and Vans.
| Videos
ANTHONY FOXX SPEAKS TO LACCC
HISPANIC BUYING POWER
DESCUBRECHARLOTTE.COM
| Media Kit
CLICK HERE TO DOWNLOAD A NORSAN MULTIMEDIA
MEDIA KIT 2009 - 2010
| Contact Us
4801 E. Independence Blvd. Suite 815, Charlotte, NC 28212
Tel: 704-405-3172
Fax: 704-405-3174
Ronnie Coates | Director of National Sales.
rcoates_norsanmultimedia.com
Don West | Director of Sales.
dwest_norsanmultimedia.com
Ann Freese | Regional Sales Manager
afreese_norsanmultimedia.com
Koji Krzywosz | Local Sales Manager
koji_norsanmultimedia.com
RADIO STATIONS:
Mi Gente:
Local News, Community Affairs, Immigration, Entertainment, Sports, in the most read Spanish weekly in Charlotte.
Mi Gente is the #1 weekly publication, preferred by Hispanic families of all backgrounds. The first issue was published in Charlotte in March 18, 2002. With a circulation of 25,000 copies, Mi Gente reaches over 125,000 readers every week.
Distributed free to the public- in 14 counties of North and South Carolina, Mi Gente is one of the few audited Spanish publications in the region (Affiliated to Circulation Verification Council - CVC-). With a low left over rate of 3%, Mi Gente is the only full color weekly Spanish Newspaper in the Carolinas.
Hola Noticias:
Is the only Spanish weekly newspaper and the main source of information for Hispanics living in North Florida. A team of professional journalists and graphic designers had positioned Hola Noticias as the most important Hispanic Publication in the region. Hispanics purchasing power in the Jacksonville Metro Politan area is estimated to reach $943 million per year.
The Hispanic population continues rapidly growing in this area and Hola Noticias has become the vehicle to efficiently reach this specific audience. Hola Noticias is a free publication distributed in over 200 points in the counties of Duval, St. Johns, Clay and Nassau.
Our publications content is comprised of local, community, national, international and sports news. Our priority is the Hispanic community, its stories, heroes, social life, entertainment, among others.
Hola Noticias is proud to be a part of one of the biggest media conglomerate in the South East, Norsan Multimedia and our parent company Norsan Group, named by the Hispanic Business Magazine as one of the 100 most successful Hispanic companies of the U.S.
Our sister radio stations in Jacksonville, FL are: Latino Hits 1160 AM and 1170 AM, La Raza 1570 AM and 970 AM. In 2005 Hola Noticias partnered with First Coast News, the most prestigious local TV station.
NEWSPAPERS:
MOBILE TEXTING:
Norsan Multimedia is proud to offer the fastest growing communications medium on the planet - mobile text messaging!
This new and exciting medium is personal, immediate, interactive and fun. It is a phenomenal addition to your marketing plan and will help drive traffic, create awareness and increase purchases.
Combined with radio, Mobile Marketing is an extremely powerful and effective way to reach your audience!
INTERNET:
DescubreCharlotte.com is an informative and social web site in Spanish created to contribute to the development and entertainment of Latinos.
This portal offers the only social network in Spanish:
www.descubrete.net. It targets a younger audience as well as second generation Latinos. It is the perfect place to connectwith people not only in the U.S. but all over the world.
Our objective is to offer easy access to an organized on-line source of local information, concentrating in arts, music, culture, events, tourism, and news briefs.Our portal is designed to support the Latino community achieve unity and cultural integration.
Norsan Multimedia has a brand new division to plan and organize the most popular events and celebrations for Hispanics, such as concerts, dances and community celebrations throughout the year. We also co-sponsor many festivals and carnivals.
Cinco de Mayo-Fanta Festival, gathered around 15,000 people this year. Carnaval Carolinas 2009 in partnership with Alex Ruiz, a local entrepreneur, has been a huge success since 1996, this year gathering approximately 40,000 people from all over the region. El Grito, Mexican Independence Day is a traditional civic celebration for the Mexican community with more than 20,000 people in attendance in 2009.
All of these events, as well as others listed in our calendar have sponsorship opportunities which are great ways for branding and product sampling to the Hispanic community. Your participation can open the door to a multi-ethnic market.
Calendar of Events*:
· Fanta / LAC Cinco De Mayo Festival - May 3th
· Concrete2Green/Kids Club Eastland Mall - ongoing
· VIP NASCAR Latino Grandstand - Lowes Motor Speedway Mayo 23th
· Carnaval Carolinas Metrolina Expo June 28th
· Festival Latina- Carowinds July 18th
· Latino Family Festival- US National Whitewater Center August
· Independence Day-Fiestas Patrias September 15th
· Day of the Souls Cultural Event November 2th
· Christmas Celebration / Toy Drive Second weekend of December
*Ask your Sales Account Manager for additional information on each of these events.
EVENTS:
OUT OF HOME ADVERTISING:
Out of Home Advertising:
Take your advertising to the streets, literally. Norsan Multimedia has two billboard trucks (10 x 22 ft) with mobile advertising that will take your product or services to a different level.
Our clients select from zip codes or areas of town where they want to advertise. Along with a radio advertising campaign, its been proven to be one of the most effectives and fastest ways to reach the Hispanic consumer.
Additionally, we have two hummers and four vans for remotes, van hits and promotions.
| Community Relations
Reforma Migratoria pro América
La campaña Reforma Migratoria pro América y Norsan Multimedia, invita a todos los empresarios, dueños de negocios y miembros de organizaciones en general, a registrarse en el movimiento que está impulsando una REFORMA MIGRATORIA INTEGRAL, que resuelva el problema de un sistema fallido que no representa la realidad migratoria de nuestro país. Una reforma migratoria es fundamental para dar el empuje económico que nuestra nación está reclamando en estos momentos de crisis.
Nuestro objetivo es realizar una reunión con los senadores de Carolina del Norte, para llevar un mensaje muy claro, Los residentes de Carolina del Norte exigen su apoyo a una reforma migratoria. Únete a esta campaña; con su apoyo lograremos el voto a favor de esta causa.
Haz click aqui para descargar la forma
Hola Noticias is the only Spanish weekly newspaper and the main source of information for Hispanics living in North Florida. A team of professional journalists and graphic designers had positioned Hola Noticias as the most important Hispanic Publication in the region. Hispanics purchasing power in the Jacksonville Metro Politan area is estimated to reach $943 million per year.
Our sister radio stations in Jacksonville, FL are: Latino Hits 1160 AM and 1170 AM, La Raza 1570 AM and 970 AM. In 2005 Hola Noticias partnered with First Coast News, the most prestigious local TV station
La Raza format is 100% Regional Format, playing Top 40 hits including artists such as Banda Recodo, Tigres del Norte and more. La Raza is commited to our local communities and always keep informed our listeners with the most important information every day and keeping them entertain at all times. La Raza also airs the #1 show in USA for Hispanics: Piolin por la Manana.
La Raza is the largest regional mexican network in the southeast which central studios are located in Charlotte, NC and simulcast through our different stations Columbia, SC (WCEO 840 AM); Knoxville, TN (WKGN 1340 AM); & Jacksonville, FL (WNNR 970 AM, WVOJ 1570 AM & WSOS 1170 AM).
| Networks
